Is Store Brand Formula Good for Your Baby?


I remember feeling overwhelmed before my first child was born.  I wondered how I was going to keep this sweet baby happy and healthy and I questioned if I was going to know what to do.  I have since come to realize that is is completely normal to be scared of the unknown and even more natural to be scared of taking care of another human being 24/7.  First time moms all worry and I was no different.  Some fears kept popping up like, I wondered if I would be able to nurse my babies or would I need to use formula?  How will I know when the baby is hungry and how much milk they need until they are full? 

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Thankfully, most of these questions naturally work themselves out and the those that don’t never were an issue.  I was able to breastfeed all of my children and thankfully keep them healthy and relatively happy.


I know that for many moms breastfeeding might not be possible and if that is the case you might be wondering if you should fork over more cash for the “Name Brand” formula or if you can save some money and get the “Store Brand” formula.  Is “Store Brand” formula good for your baby?

The short answer is YES–“Store Brand” formula is good for your baby!  My husband and I have very different opinions when it comes to “Store Brand” items vs “Name Brand” items.  I think “Store Brand” rocks and my hubby thinks that you are getting a lesser quality product when you go with “Store Brand”.  I love finding facts to support my argument that “Store Brand” gives you the same quality products with a huge savings on the price, and that is exactly what the “Store Brand” Formula’s “Pulse of Pediatricians” Survey Results give me…Facts to enlighten my husband on the benefits of buying “Store Brand”.  More money in our pockets and we still get a high quality product!!


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According to the “Pulse of Pediatricians” survey…

  • • A new, nationwide survey of pediatricians looked at the most common questions new moms will ask. 97 percent of pediatricians say feeding is one of the top three categories new moms ask about and more than half (52 percent) of pediatricians say feeding is the number one topic new moms ask about.
    o “Pooping” questions were second (43 percent of respondents). Sleeping was third (41 percent).
    o The results were based on a nationwide survey of pediatricians conducted by SERMO, the largest online network exclusively for physicians.
  • • According to the survey, 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter.
    o The American Academy of Pediatrics and other experts agree on the benefits of breastfeeding; these experts also agree that infant formula is a safe, science-supported, nutritious means to nourish babies.
    o Most moms don’t know that the FDA strictly regulates formula to keep little ones safe, so store brand formulas, like Wal-Mart’s Parent’s Choice and Target’s Up & Up, are nutritionally comparable to national brands like Enfamil® and Similac® and meet FDA standards.
    o By switching to store brand formula, a family can save up to $600 per year without compromising quality. Visit www.storebrandformula.com for formula coupons and more information.
  • • New parents tend to ask a lot of questions; pediatricians shared some of the strangest questions new moms and dads asked. The strangest question from a new mom was, “Can my newborn have ice cream” and the strangest question from a new dad was, “Is it ok for my new born baby to go kite surfing on my back?”
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I really enjoyed reading the results of this survey–especially the strange questions new parents ask–LOL!  I have to admit I have asked quite a few strange questions in my day, one of them being, “Can my baby break their own bag of waters with a fingernail or their foot?”  I honestly had no idea, but that is okay because eventually we figure it out.  My best advice to new parents is to take a deep breath–everything is going to be okay.  Bottom line is “Store Brand” is a smart choice when you are buying from Perrigo Nutritionals because you are getting a great product, and it is a really smart choice for your pocketbook.

Buy:  For a full list of stores that carry the Perrigo Nutitionals check out their website.

Win: One lucky YGTB fan will win a $25 Visa Gift Card from Perrigo Nutritionals! Enter below to win!


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 The product, gift cards, survey results and information have been provided by Perrigo Nutritionals Store Brand Formula.  All of my opinions are my own and are 100% honest.
 
{up&up® Advantage® Infant Formula is a complete, milk based formula with a unique blend of nutrients to support growth and development. This formula includes prebiotics to support your baby’s immune system, DHA and ARA to support brain and eye development, and lutein. Nutritionally comparable to Similac® Advance® Infant Formula.Like all formulas manufactured in the United States, up&up® Advantage® formula meets all the nutritional standards of the FDA, providing complete nutrition for growing babies.}
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Comments

  1. Amanda B. says:


    I learned that store brand is a perfectly acceptable way to feed baby.

  2. 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter.

  3. My favorite finding from the Perrigo Nutritionals survey is most of pediatricians believe all infant formulas are basically the same.

  4. Dawn Monroe says:


    I was surprised there were so many poop questions.

  5. TallulahJane says:

    I was surprised that sleeping questions for babies was a the #3 topic. I thought it would be higher.

  6. Lisa Brown says:

    The questions asked by parents to doctors, and the strange one, of: “Can my newborn have ice cream”? I never even thought of that myself; I did not want to give my newborn ice cream at all, I guess. Interesting what other people think of.

  7. Karen Glatt says:


    I really agree with the survey when it says that 97 percent of pediatricians say feeding is one of the top three categories new moms ask about and more than half of the time. I know that feeding what kind of formula was such a huge question for me!

  8. Amanda Sakovitz says:

    i like that By switching to store brand formula, a family can save up to $600 per year without compromising quality. Visit for formula coupons and more information.

  9. Mary Happymommy says:

    I was surprised that feeding was the number one question. I thought sleeping would be.


  10. My favorite thing I learned from the survey results was that by switching to store brand formula, a family can save up to $600 per year without compromising quality.

  11. I learned that 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter!

  12. I learned that more than half of pediatricians say feeding is the number one topic new moms ask about.

  13. christine j says:


    I am surprised that pediatritians dont care or know of the differences about thew brand of formulas out there

  14. Thomas Murphy says:

    I learned 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter.

  15. steven weber says:

    I was surprised there were so many poop questions.

  16. shelly peterson says:


    That by switching to store brand formula, a family can save up to $600 per year

  17. Daniella Sarters-Webb says:

    I love the fact that a family can save $600 a year by switching to store brand formula.

  18. James Robert says:

    My favorite is By switching to store brand formula, a family can save up to $600 per year without compromising quality.

  19. My favorite finding was that “71% of pediatricians believe all infant formulas are basically the same.”

  20. kathy dalton says:

    My favorite statement from the Perrigo Nutritionals survey is that most of pediatricians believe all infant formulas are basically the same.

  21. I like the fact that 71% of pediatricians believe all baby formulas are basically the same – brand doesn’t matter.

  22. megan tilley says:

    I didn’t know that most pediatricians didn’t favor one formula to another, I thought they were all for or against one.

  23. lissa crane says:

    I learned that most Dr.’s (71%) don’t prefer a certain name brand of formulas. Something that most moms already know, brand names don’t really matter! Whatever you have a coupon or sale price for!

  24. I learned that “71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter.” I had not idea this was the case – some brands are a lot more expensive than others.

  25. Kimberly Schotz says:

    I learned that 71 % of all doctors think all baby formulas are the same.

  26. Corey Olomon says:

    I was surprised that more pediatricians don’t care about the brand of formula!

  27. wen budro says:

    The most interesting finding for me was that most pediatricians believe that the brand of formula doesn’t matter….that they’re all basically the same.

  28. Sarah Hayes says:

    i thought it was interesting that they think formulas are so similar between brands

  29. I learned that the store brand is as good as the brand named formulas. Thank you for the chance 🙂

  30. Marnie G (Derrick Todd) says:

    Its interesting that 71% of pediatricians think that all formulas are the same regardless of brand.

  31. Susan DeVaux says:

    I honestly didn’t know that store brands are as good as name brands. That is good to know!

  32. The most interesting to me was that According to the survey, 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter!! I always thought brand was better. Very eye opening!

  33. April Farley says:

    I was pleasantly surprised to read that 71% of pediatricians say that all formula, no matter the brand name, has the same ingredients,

  34. Heather Hayes Panjon says:

    I Learned By switching to store brand formula, a family can save up to $600 per year without compromising quality!

  35. Deborah Gardner says:

    I was suprised to learn 71% percent of pediatricians say all formulas are basically the same – good tip to save money! It makes sense to me since all formulas have to meet the same FDA regulations.

  36. the huge amount of money you can save by switching to store brand

  37. I learned a high percentage of pediatricians believe all formulas are the same.

  38. Store brands are just as good as name brand, plus the savings are great.

  39. Bridget Hopper says:

    It was interesting to learn that a family can save up to $600 per year without compromising quality.

  40. rochelle johnson says:

    I did not know that the store brands were the same. thanks

  41. Teresa Thompson says:

    It surprises me that 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter.

  42. Gina M (Wild Orchid) says:

    My favorite finding was: “71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter”

    Entered the rafflecopter form as “Wild Orchid”

    Thanks for the chance to win!
    wildorchid985 at gmail dot com

  43. Allison Downes says:

    I didn’t think that feeding questions would be number one.
    Thank you for the nice giveaway.

  44. I liked this one: “Most moms don’t know that the FDA strictly regulates formula to keep little ones safe, so store brand formulas, like Wal-Mart’s Parent’s Choice and Target’s Up & Up, are nutritionally comparable to national brands like Enfamil® and Similac® and meet FDA standards.”

  45. I love learning that pediatricians believe store brand formula is the same, great reinforcement for store brand.

  46. I love that you can save $600 a year! We did Target brand for my twins!

  47. It surprised me that 71 percent of pediatricians believe all infant formulas are basically the same

  48. So, I have to admit that I already knew this, but I this is what I think of whenever I hear someone arguing that formula is poison: the FDA strictly regulates formula to keep little ones safe. I’m not always a big fan of the FDA because they are so lax, but to know that all infant formula, including store brands, have to pass strict standards set by the FDA gives me peace of mind.

  49. Janice Cooper says:

    I learned that 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter

  50. I found it humorous that the 2nd most asked questions were about pooping – but it makes sense because what goes in must come out. Hehe.

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